psychographics

 

The Diversity Trap

There is a lot of talk about hiring for diversity. Having a diverse workforce has great advantages. However, many companies are falling into the diversity trap. Here’s what it is and how you can avoid it. The diversity trap happens when companies…

Demographics Vs. Psychographics

The need to understand who your ideal customer is comes down to finding what your customers have in common. Most business people describe their customers in terms of demographic information. To get a better feel, you should look at their psychographic …