Evaluate
Everything Is Too Expensive Until It Isn’t
It’s a common complaint. “We can’t do that, it’s too expensive.” The problem is that most people define “expensive” too narrowly. In most cases, people look at an amount of money and determine if it is cheap or…
Your MBA Isn’t Worth What You Think It Is
The exalted MBA degree is suffering a downturn. Fewer people are entering MBA programs. There is a good reason for that. The MBA is not worth the time and money. How many great companies were built by people with MBAs? You’ll be hard pressed to f…
All Comparisons Are Not Equal
Mark Twain once said, “There are lies, damned lies, and statistics.” There was a recent instagram post from a company called Arbonne. Arbonne is a network marketing/MLM company that sells cosmetics and vitamins. The company was touting the …
Follow The Facts
It happens all the time. A project goes off the rails. The projected results fail to come in. Yet a business continues to pour good money after bad to keep it going because management believes in the project. While belief is a wonderful thing, you need…
Keep Things Fresh By Creating A “New” Day
We all have things that we have to do on a regular basis. We do them over and over and risk falling into a rut. It’s just as easy to fall into a comfort zone and stay there. Whether you’re in a rut or staying in your comfort zone, you need …
Has The “Extra Mile” Gotten Shorter?
When The Modern Observer Group launched a new newsletter a mistake was made. The e-mail system sent the newsletter template out while it was being set up. So a portion of our list received a half done newsletter two weeks before it was supposed to laun…
Demographics Vs. Psychographics
The need to understand who your ideal customer is comes down to finding what your customers have in common. Most business people describe their customers in terms of demographic information. To get a better feel, you should look at their psychographic …
Know Your Strengths
To get ahead in your business or career, whether you are trying to get a job, a promotion, or a new venture off the ground you need to know your strengths. If you can’t articulate them, you can’t expect your boss or potential employers, partners,…
The Solution to a Tough Problem Isn’t to Overthink It
We all like to consider ourselves smart, but raw intelligence isn’t everything. When we get stuck on a problem, sometimes it’s because we’re overthinking it. Pay attention to when focused thinking isn’t getting you anywhere; perhaps it has turned into …
Evaluate Whether That Latest Digital Trend Is Worth Adopting
No one wants to pass up a useful innovation. At the same time, you don’t want to jump after every “next big thing.” Jumping into new apps and programs can be a huge drain of time and money if you’re not careful. When deciding wh…