All Comparisons Are Not Equal

business coach, Businetiks, coaching, comparison, consulting, Evaluate, evaluation, Featured, life coach, metrics, startegy
Mark Twain once said, “There are lies, damned lies, and statistics.” There was a recent instagram post from a company called Arbonne. Arbonne is a network marketing/MLM company that sells cosmetics and vitamins. The company was touting the fact that their growth rate was higher than Google and Amazon. While the statistic is technically true, […] The post All Comparisons Are Not Equal appeared first on The Modern Observer Group.
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Follow The Facts

business coach, Businetiks, coaching, consulting, data, Evaluate, facts, Featured, life coach, objectivity, startegy
It happens all the time. A project goes off the rails. The projected results fail to come in. Yet a business continues to pour good money after bad to keep it going because management believes in the project. While belief is a wonderful thing, you need to follow the facts. When a project you are […] The post Follow The Facts appeared first on The Modern Observer Group.
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Keep Things Fresh By Creating A “New” Day

Attitude and Mindset, branding, business coach, business life, business owner, business plan, business tips, Businetiks, coaching, communications, consulting, content creator, curated, empower, empowerment, entrepreneur, Evaluate, evaluation, Featured, Focus, focused, hard work, hard work pays off, innovate, Innovation, life coach, make it happen, marketing, mindset, modern observer, motivational, new, operations, passion, Process, productivity, seize the day, simplify, small business, working
We all have things that we have to do on a regular basis. We do them over and over and risk falling into a rut. It’s just as easy to fall into a comfort zone and stay there. Whether you’re in a rut or staying in your comfort zone, you need to shake things up […] The post Keep Things Fresh By Creating A “New” Day appeared first on The Modern Observer Group.
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Has The “Extra Mile” Gotten Shorter?

Attitude and Mindset, branding, business coach, business life, business owner, business plan, business tips, Businetiks, coaching, communications, consulting, content creator, curated, effort, empower, empowerment, entrepreneur, Evaluate, evaluation, extra mile, Focus, focused, hard work, hard work pays off, innovate, Innovation, life coach, make it happen, marketing, mindset, modern observer, motivational, operations, passion, Process, productivity, seize the day, simplify, small business, working
When The Modern Observer Group launched a new newsletter a mistake was made. The e-mail system sent the newsletter template out while it was being set up. So a portion of our list received a half done newsletter two weeks before it was supposed to launch. We quickly e-mailed those who received it an apology […] The post Has The “Extra Mile” Gotten Shorter? appeared first on The Modern Observer Group.
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Demographics Vs. Psychographics

business coach, Businetiks, coaching, consulting, Customer, demographics, Evaluate, Featured, life coach, marketing, psychographics, strategy
The need to understand who your ideal customer is comes down to finding what your customers have in common. Most business people describe their customers in terms of demographic information. To get a better feel, you should look at their psychographic information. Demographic segmentation — i.e., defining audiences by factors such as age, gender, marital […] The post Demographics Vs. Psychographics appeared first on The Modern Observer Group.
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Know Your Strengths

abilities, business coach, Businetiks, coaching, consulting, Evaluate, Featured, life coach, strategy, strengths
To get ahead in your business or career, whether you are trying to get a  job, a promotion, or a new venture off the ground you need to know your strengths. If you can’t articulate them, you can’t expect your boss or potential employers, partners, or customers to either. Here’s a four-step process to identifying […] The post Know Your Strengths appeared first on The Modern Observer Group.
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The Solution to a Tough Problem Isn’t to Overthink It

Attitude and Mindset, business coach, Businetiks, coaching, consulting, Evaluate, Featured, life coach, overthink, problem solving, strategy, Stress
We all like to consider ourselves smart, but raw intelligence isn’t everything. When we get stuck on a problem, sometimes it’s because we’re overthinking it. Pay attention to when focused thinking isn’t getting you anywhere; perhaps it has turned into obsessing over the same answers or approaches. Consider whether experimenting with a new strategy or […] The post The Solution to a Tough Problem Isn’t to Overthink It appeared first on The Modern Observer Group.
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Evaluate Whether That Latest Digital Trend Is Worth Adopting

apps, business coach, Businetiks, coaching, consulting, Evaluate, Featured, life coach, programs, strategy, technology
No one wants to pass up a useful innovation. At the same time, you don’t want to jump after every “next big thing.” Jumping into new apps and programs can be a huge drain of time and money if you’re not careful. When deciding where and when to invest in technologies consider whether the new […] The post Evaluate Whether That Latest Digital Trend Is Worth Adopting appeared first on The Modern Observer Group.
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Don’t Be Afraid To Get Out Of A Business

business coach, Businetiks, coaching, consulting, Evaluate, Featured, life coach, stop, strategy
Several years ago Nick At Nite started producing original programming. While their initial offerings were successful, later shows failed to grab an audience. As a result Nick At Nite recently announced they are getting out of the business of original programming. This is by no means the first incident of a company getting out of […] The post Don’t Be Afraid To Get Out Of A Business appeared first on The Modern Observer Group.
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Why Your Data May Be Useless

analysis, analytics, business coach, Businetiks, coaching, consulting, context, data, Evaluate, Featured, information, life coach, strategy
With so many companies focusing on analytics there is more data out there than ever before. Before you rely on it, however, you need to make sure you have one more item: context. Without the proper context, data can be manipulated to prove almost anything. Case in point: the recent U.S. elections. There are those […] The post Why Your Data May Be Useless appeared first on The Modern Observer Group.
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