When Talking to Customers, Be Confident and Show Your Expertise

Attitude and Mindset, business coach, Businetiks, coaching, Communication, confidence, consulting, Customer, expert, Featured, life coach, performance, strategy
Are you an expert in your field? If not, why should I use your product or service? Customers expect the best and you give the impression that you can’t give it, they will go elsewhere. You need to project the image that you are an expert. That requires using the right words, especially since more […] The post When Talking to Customers, Be Confident and Show Your Expertise appeared first on The Modern Observer Group.
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Demographics Vs. Psychographics

business coach, Businetiks, coaching, consulting, Customer, demographics, Evaluate, Featured, life coach, marketing, psychographics, strategy
The need to understand who your ideal customer is comes down to finding what your customers have in common. Most business people describe their customers in terms of demographic information. To get a better feel, you should look at their psychographic information. Demographic segmentation — i.e., defining audiences by factors such as age, gender, marital […] The post Demographics Vs. Psychographics appeared first on The Modern Observer Group.
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What Goes Into Your Pencil?

Attitude and Mindset, business coach, Businetiks, coaching, Communication, consulting, cost, Customer, effort, Featured, life coach, perception, strategy
When was the last time you really thought about your pencil? It sits on your desk until you need it. Let’s face it, you probably take it for granted. Take a moment and think about what had to happen for that pencil to get to you. Graphite had to be mined and refined. Lumber has […] The post What Goes Into Your Pencil? appeared first on The Modern Observer Group.
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Tech Only Matters If It Affects The Customer

business coach, Businetiks, coaching, Communication, consulting, Customer, experience, Featured, jargon, life coach, strategy, technology
A few years ago I attended an event in which most of the attendees were programmers. As everyone introduced themselves they talked about what programming language they used and why it was the best. When it came to my turn I told them something none of them wanted to hear. I said, “Your customers don’t […] The post Tech Only Matters If It Affects The Customer appeared first on The Modern Observer Group.
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Is Personalization Limiting Choice?

business coach, Businetiks, choice, coaching, Communication, consulting, Customer, Featured, life coach, personalization, strategy
Go online and very often you’ll see a note that says something like, “You may also like…” recommending another article or item to buy. That recommendation comes from sites tracking your activity, collecting your data and making recommendations based on it. The drawback is that the “personalized” recommendations are also based on what people who […] The post Is Personalization Limiting Choice? appeared first on The Modern Observer Group.
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Fiduciary Responsibility Isn’t Just For Finance

business coach, Businetiks, coaching, consulting, Customer, Featured, Focus, Leadership, life coach, responsibility, strategy, trust
By law financial advisors are required to act with fiduciary responsibility. This means they are required to put the client’s best interests before there own. This is a concept that isn’t just for financial advisors, it should be applied in every industry. Your customer is the reason you are in business. Your customer is the […] The post Fiduciary Responsibility Isn’t Just For Finance appeared first on The Modern Observer Group.
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Some People Will Never Buy

business coach, Businetiks, coaching, consulting, Customer, Evaluate, Featured, life coach, marketing, purchase, sales, strategy
Recently online radio broadcast service Spotify went public. When it did, analysts discussed their business models. The service offers two services, ad-supported and paid. One analyst stated that Spotify could convert all of its ad supported users to paid users. While this is a nice thought for a company it is unrealistic. The truth is […] The post Some People Will Never Buy appeared first on The Modern Observer Group.
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What Happens When You Don’t Change With Your Customers

adapt, business coaching, Businetiks, coaching, consulting, Customer, Featured, strategy
At the time of this writing, another Oscar ceremony has been telecast. While the ratings appear to be breaking records, its not a record anyone wanted to break. The 2018 Oscars are poised to have the lowest ratings in the show’s history. Why? The simple answer is that the show has two very different audiences: […] The post What Happens When You Don’t Change With Your Customers appeared first on The Modern Observer Group.
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Partnering With Clients

Attitude and Mindset, business coach, Businetiks, client, coaching, consulting, Customer, Featured, Leadership, partner, partnersjip, strategy
“Partnering” has become one of those overused buzzwords that has lost its meaning. Every company talks about partnering with their clients. While it is imperative that you become a partner to your client, without understanding what that means, the term is useless. Partnering is not selling: Selling products or services to your client is not […] The post Partnering With Clients appeared first on The Modern Observer Group.
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