analytics
Metrics Tell A Story But It Could Be Fiction
There is an old saying that numbers don’t lie. This is generally said by people trying to sell you numbers […]
The post Metrics Tell A Story But It Could Be Fiction appeared first on The Modern Observer Group.
Why Your Data May Be Useless
With so many companies focusing on analytics there is more data out there than ever before. Before you rely on it, however, you need to make sure you have one more item: context. Without the proper context, data can be manipulated to prove almost anyth…